How we are paid
You pay us. Communities don't.
You pay us, and only when we deliver. Place in 72 takes no referral fees, commissions or any other payment from senior-living communities. We choose whom to call by fit (care needs, distance and budget), not by who pays us, and we include communities that pay no one.
Why it matters
Most placement services are free to families because the community your parent moves into pays them, usually a fee on move-in. That shapes which communities you see and how hard you are pushed. We take the other side: you pay a fixed fee, and only when we deliver.
What that lets us do
- Show you the licensed communities that fit, including the ones that pay nobody
- Put the price in writing, with the date and the name of who told us
- Tell you what each community won't accept, even when it costs them a move-in
- Keep your number private until you say otherwise
When you are charged
Your card is saved at the start and charged only when your report is delivered. If we miss the deadline, you are not charged. If a confirmed opening turns out not to exist, we refund you.
If that ever changes
No community pays us today. If that ever changes, this page will say so first, and we will tell you before you tour.
Why a fee instead of free
- Who pays the advisor
- “Free” referral service: The community you move into
- The Desk: You, only when the report is delivered
- Which communities you see
- “Free” referral service: Mostly the ones that pay a referral fee
- The Desk: The licensed communities that fit, including the ones that pay nobody
- Prices
- “Free” referral service: Usually by phone, rarely in writing
- The Desk: In writing, with the date and the name of who told us
- Availability
- “Free” referral service: Whatever the advisor last heard
- The Desk: Confirmed by phone, time-stamped
- Inspection record
- “Free” referral service: Not usually shown
- The Desk: In the report
- What you hold at the end
- “Free” referral service: A list of names and a tour schedule
- The Desk: A report you can hand to a sibling, a lawyer or a discharge planner
Start now. Nothing is charged until we deliver.
Ten minutes online, or call and our intake assistant will take it from there, any hour.
Answered any hour by our automated intake assistant. It works for your family, not for any facility.